KudrinaО., Biriukov, O. and Bakin, M. 2024. DIGITAL OPTIMIZATION OF ADAPTIVE MANAGEMENT THROUGH THE FORMATION OF FINANCIAL AND ECONOMIC POTENTIAL OF ENTERPRISES IN UKRAINE. Entrepreneurship and innovation. 30 (Jan. 2024), 121-125. DOI:https://doi.org/10.32782/2415-3583/30.19.