Zhikhareva-Tolstik, Hanna, and Viktoria Datsenko. “PRINCIPLES OF BUILDING A SUCCESSFUL MARKETING POLICY OF SHOPPING AND ENTERTAINMENT CENTERS OF UKRAINE AND THE WORLD”. Entrepreneurship and innovation, no. 14 (October 30, 2020): 5-9. Accessed November 12, 2026. https://www.ei-journal.in.ua/index.php/journal/article/view/358.