АНАЛІТИЧНЕ ЗАБЕЗПЕЧЕННЯ УПРАВЛІННЯ РЕЗУЛЬТАТИВНІСТЮ КОМЕРЦІЙНОЇ ДІЯЛЬНОСТІ В УМОВАХ ЦИФРОВОЇ ТРАНСФОРМАЦІЇ
Анотація
У статті обґрунтовано теоретико-методичні підходи до формування ефективного аналітичного забезпечення управління результативністю комерційної діяльності підприємств на основі використання сучасних цифрових інструментів. Методологія дослідження базується на застосуванні системного підходу, методів теоретичного узагальнення, структурно-функціонального, порівняльного та статистичного аналізу. Уточнено сутність аналітичного забезпечення управління результативністю як інтегрованої системи, що поєднує інформаційні, аналітичні та управлінські компоненти. Запропоновано структурну модель аналітичного забезпечення, яка включає інформаційну, методично-аналітичну, організаційно-управлінську, технологічну та результативно-орієнтовану складові. Систематизовано сучасні цифрові інструменти за функціональними групами. Обґрунтовано роль цифрових технологій, зокрема аналітики даних, штучного інтелекту у підвищенні якості управлінських рішень.
Посилання
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Digital transformation adoption rates. URL: https://rcademy.com/digital-transformation-adoption-rates/
Digital transformation statistics 2024. URL: https://mooncamp.com/blog/digital-transformation-statistics
40+ Digital Transformation Statistics You Need to Know in 2026. URL: https://www.cflowapps.com/digital-transformation-statistics/
Lin, Q. (2025). A meta-analytic investigation of digital transformation: Antecedents, consequences, and contingencies. Journal of Business Research, no. 200, 115643. DOI: https://doi.org/10.1016/j.jbusres.2025.115643
Al Kurdi, B., Alzoubi, H. M., Tan, C. L., El Khatib, M., Yanamandra, R., Ozturk, I., & Shwedeh, F. (2025). Internet of things-driven information sharing: A strategic approach to mitigating supply chain risks. International Review of Management and Marketing, no. 15(3), pp. 325–332. DOI: https://doi.org/10.32479/irmm.19474
Rahayu, A., Sulastri, S., & Sulaksana, R. D. I. Z. F. (2025). The role of digital transformation in enhancing performance management information systems and fostering innovative work behavior. In Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024). DOI: https://doi.org/10.2991/978-94-6463-817-2_7
Cosa, M., & Torelli, R. (2024). Digital transformation and flexible performance management: A systematic literature review of the evolution of performance measurement systems. Global Journal of Flexible Systems Management, no. 25, pp. 445–466. DOI: https://doi.org/10.1007/s40171-024-00409-9
Zhao, F., Meng, T., Wang, W., Alam, F., & Zhang, B. (2023). Digital transformation and firm performance. Journal of Global Information Management, no. 31(1). DOI: https://doi.org/10.4018/JGIM.322104
Qiao, G., Li, Y., & Hong, A. (2024). The strategic role of digital transformation: Leveraging digital leadership to enhance employee performance and organizational commitment in the digital era. Systems, no. 12(11), 457. DOI: https://doi.org/10.3390/systems12110457
Akter, S., Biswas, K., Vrontis, D., Cooper, S. C. L., & Tarba, S. Y. (2024). Mastering digital transformation in workforce management. Production Planning & Control, no. 35(13), pp. 1525–1532. DOI: https://doi.org/10.1080/09537287.2023.2270465
Chen, Z., Wang, Y., & Park, J. (2026). Research on the impact of digital transformational leadership on digital innovation performance. Scientific Reports, no. 16, 4992. DOI: https://doi.org/10.1038/s41598-025-34966-5
Kurdi, B. Al, Alzoubi, H. M., Tan, C. L., El Khatib, M., Yanamandra,R., Ozturk, I., & Shwedeh, F. (2025). Internet of Things-DrivenInformation Sharing: A Strategic Approach to Mitigating SupplyChain Risks. International Review of Management and Marketing, no. 15(3), pp. 325–332. DOI: https://doi.org/https://doi.org/10.32479/irmm.19474
Alshurideh, M. T., El Khatib, M., Al-Sulaiti, K., Sukkari, L., Al Kurdi, B., Nawaiseh, A. K., Alrawabdeh, W. A., Alshurideh, A., Shwedeh, F., & Alzoubi, H. M. (2025). Investigating the influence of IoT on optimizing customer data warehousing, data mining, and data analysis on categorizing energy consumption behavior data. In H. M. Alzoubi, T. Cheng Ling, & M. El Khatib (Eds.), Innovative dynamics in management and engineering (IDME) (pp. 45–53). Springer. DOI: https://doi.org/10.1007/978-3-031-90131-7_6
Cui, J. (2025). AI-driven digital transformation and firm performance in Chinese industrial enterprises: Mediating role of green digital innovation and moderating effects of human-AI collaboration. arXiv. DOI: https://doi.org/10.48550/arXiv.2505.11558
Goraya, M. A. S., Kemal, A. A., Xu, M., Shareef, M. A., & Akram, M. S. (2026). Leveraging digital transformation strategy and data-driven decision-making to improve organisational performance in a hostile environment. Industrial Management & Data Systems, no. 126(2), pp. 650–677. DOI: https://doi.org/10.1108/IMDS-10-2024-1039
Bindeeba, D. S., Tukamushaba, E. K., & Bakashaba, R. (2025). Digital levers for sustainability: A meta-analytic review of digital transformation’s influence on ESG performance. Cogent Business & Management, no. 12(1). DOI: https://doi.org/10.1080/23311975.2025.2564919
Wamba, S. F., Gunasekaran, A., Akter, S., Ren, S. J.-f., Dubey, R., & Childe, S. J. (2017). Big data analytics and firm performance: Effects of dynamic capabilities. Journal of Business Research, no. 70, pp. 356–365. DOI: https://doi.org/10.1016/j.jbusres.2016.08.009
Alzoubi, H. M., Ahmed, G., Al-Gasaymeh, A., & Al Kurdi, B. (2020). Empirical study on sustainable supply chain strategies and its impact on competitive priorities: The mediating role of supply chain collaboration. Management Science Letters, no. 10, pp. 703–708. DOI: https://doi.org/10.5267/j.msl.2019.9.008
Janssen, M., van der Voort, H., & Wahyudi, A. (2017). Factors influencing big data decision-making quality. Journal of Business Research, no. 70, pp. 338–345. DOI: https://doi.org/10.1016/j.jbusres.2016.08.007
Stonebraker, M., & Ilyas, I. F. (2018). Data integration: The current status and the way forward. IEEE Data Engineering Bulletin, no. 41(2), pp. 3–9. URL: https://cs.uwaterloo.ca/~ilyas/papers/StonebrakerIEEE2018.pdf
Thompson, P. M. (2023). Human factors in data visualization. In Visualization design for communicating defence investment uncertainty and risk (Chap. 7). Institute for Defense Analyses. URL: https://apps.dtic.mil/sti/trecms/pdf/AD1204713.pdf
Digital transformation adoption rates. (2026). URL: https://rcademy.com/digital-transformation-adoption-rates/
Digital transformation statistics 2024. (2024). URL: https://mooncamp.com/blog/digital-transformation-statistics
40+ digital transformation statistics you need to know in 2026. (2026). URL: https://www.cflowapps.com/digital-transformation-statistics/
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