ІНТЕГРАЦІЯ СТРАТЕГІЇ ТА БІЗНЕС-МОДЕЛІ В СИСТЕМІ УПРАВЛІННЯ ПІДПРИЄМСТВОМ
Анотація
У статті обґрунтовано теоретичні підходи до відображення взаємозв’язку стратегії та бізнес-моделі в системі стратегічного управління. У роботі застосовано метод теоретичного узагальнення для систематизації наукових підходів, порівняльного аналізу – для зіставлення концепцій бізнес-моделі та виявлення спільних і відмінних рис, структурно-логічного аналізу – для обґрунтування взаємозв’язку понять. Виокремлено чотири підходи: перший – ототожнює стратегію і бізнес-модель; другий – розглядає їх як взаємопов’язані, але різні категорії; третій – стратегія похідна бізнес-моделі; четвертий – бізнес-модель слугує механізмом реалізації пріоритетної стратегії, забезпечуючи узгодження процесів створення цінності.
Посилання
Timmers P. Business models for electronic markets. Electronic Markets. 1998. Vol. 8, No. 2. P. 3–8. URL: https://www.tandfonline.com/doi/abs/10.1080/10196789800000016
Kotha S. Competing on the internet: The case of Amazon.com. European Management Journal. 1998. Vol. 16, No. 2. P. 212–222. URL: https://ideas.repec.org/a/eee/eurman/v16y1998i2p212-222.html
Porter M. E. Strategy and the Internet. Harvard Business Review. 2001. Vol. 79, No. 3. P. 62–78. URL: https://hbr.org/2001/03/strategy-and-the-internet
Magretta J. Why business models matter. Harvard Business Review. 2002. Vol. 80. P. 86–92. URL: https://hbr.org/2002/05/why-business-models-matter
Mason E. Price and production policies of large-scale enterprises. American Economic Review. 1939. Vol. 29. P. 61–74. URL: http://seinst.ru/files/vehi_5_002_mason_price-and-production-policies.pdf
Bain J. Barriers to New Competition: Their Character and Consequences in Manufacturing Industries. Cambridge (MA): Harvard University Press, 1956.
Wernerfelt B. A resource-based view of the firm. Strategic Management Journal. 1984. Vol. 5, No. 2. P. 171–180. DOI: https://doi.org/10.1002/smj.4250050207
Prahalad C. K., Hamel G. The core competence of the corporation. Harvard Business Review. 1990. Vol. 68, No. 3. P. 79–91. URL: https://hbr.org/1990/05/the-core-competence-of-the-corporation
Bettis R. A., Hitt M. A. The new competitive landscape. Strategic Management Journal. 1995. Vol. 16 (Summer Special Issue). P. 7–19. DOI: https://doi.org/10.1002/smj.4250160915
Amit R., Zott C. Creating value through business model innovation. MIT Sloan Management Review. 2012. Vol. 53, No. 3. P. 41–49. URL: https://faculty.wharton.upenn.edu/wp-content/uploads/2012/03/Creating-Value-through-Business-Model-Innovation.pdf
Chesbrough H., Rosenbloom R. S. The role of the business model in capturing value from innovation: Evidence from Xerox Corporation’s spin-off companies. Industrial and Corporate Change. 2002. Vol. 11, No. 3. P. 529–555. DOI: https://doi.org/10.1093/icc/11.3.529
Thompson A. A., Strickland A. J. Strategic management: Concepts and cases. 12th ed. New York: McGraw-Hill Higher Education, 2001.
Ulrich P., Fibitz A. Business model innovation and digitalization: Could ambidexterity be the solution to manage both? – A conceptual framework with propositions. Corporate & Business Strategy Review. 2020. Vol. 1, No. 2. P. 8–25. DOI: https://doi.org/10.22495/cbsrv1i2art1
Balabash O., Kuznetsova I., Levytska I., Zaika S., Skrypko T. Strategic management of the enterprise: analysis of sectoral determinants. Independent Journal of Management & Production. 2022. Vol. 13, No. 3. P. 196–214. DOI: https://doi.org/10.14807/ijmp.v13i3.1992
Kuznetsova I., Balabash O., Karpenko Y. Innovative tools for motivating strategic human resource development in IT business. Data-Centric Business and Applications. Lecture Notes on Data Engineering and Communications Technologies. 2026. Vol. 272. Cham: Springer. DOI: https://doi.org/10.1007/978-3-032-06608-4_7
Child J. Organizational structure, environment and performance: The role of strategic choice. Sociology. 1972. Vol. 6. P. 1–22. URL: https://www.jstor.org/stable/42852043
Швиданенко Г. О., Ревуцька Н. В. Формування бізнес-моделі підприємства : навч. посіб. Київ : КНЕУ, 2013. 423 с. URL: https://ir.kneu.edu.ua/handle/2010/25209
Osterwalder A., Pigneur Y. Business model generation: A handbook for visionaries, game changers, and challengers. Hoboken (NJ): John Wiley & Sons, 2010.
Andrews K. R. The concept of corporate strategy. New York: Taylor & Francis, 1971.
Paulus-Rohmer D., Schatton H., Bauernhansl T. Ecosystems, strategy and business models in the age of digitization – How the manufacturing industry is going to change its logic. Procedia CIRP. 2016. Vol. 57. P. 8–13. DOI: https://doi.org/10.1016/j.procir.2016.11.003
Timmers, P. (1998). Business models for electronic markets. Electronic Markets – International Journal of Electronic Commerce & Business Media, no. 8(2), pp. 3–8. Available at: https://www.tandfonline.com/doi/abs/10.1080/10196789800000016
Kotha, S. (1998, April). Competing on the internet: The case of Amazon.com. European Management Journal, no. 16(2), pp. 212–222. Available at: https://ideas.repec.org/a/eee/eurman/v16y1998i2p212-222.html
Porter, M. E. (2001). Strategy and the Internet. Harvard Business Review, no. 79(3), pp. 62–78. Available at: https://hbr.org/2001/03/strategy-and-the-internet
Magretta, J. (2002). Why business models matter. Harvard Business Review. no. 80. pp. 86–92. Available at: https://hbr.org/2002/05/why-business-models-matter
Mason, E. (1939). Price and production policies of large-scale enterprises. American Economic Review, no. 29, pp. 61–74. Available at: http://seinst.ru/files/vehi_5_002_mason_price-and-production-policies.pdf
Bain, J. (1956). Barriers to New Competition: Their Character and Consequences in Manufacturing Industries. Harvard University Press, Cambridge, MA.
Wernerfelt, B. (1984). A resource-based view of the firm. Strategic Management Journal, no. 5(2), pp. 171–180. DOI: https://doi.org/10.1002/smj.4250050207
Prahalad, C. K., & Hamel, G. (1990). The core competence of the corporation. Harvard Business Review, no. 68(3), pp. 79–91. Available at: https://hbr.org/1990/05/the-core-competence-of-the-corporation
Bettis, R. A., & Hitt, M. A. (1995). The new competitive landscape. Strategic Management Journal, no. 16 (Summer Special Issue), pp. 7–19. DOI: https://doi.org/10.1002/smj.4250160915
Amit, R., & Zott, C. (2012). Creating value through business model innovation. MIT Sloan Management Review, no. 53(3), pp. 41–49. Available at: https://faculty.wharton.upenn.edu/wp-content/uploads/2012/03/Creating-Value-through-Business-Model-Innovation.pdf
Chesbrough, H., & Rosenbloom, R. S. (2002). The role of the business model in capturing value from innovation: Evidence from Xerox Corporation’s spin-off companies. Industrial and Corporate Change, no. 11(3), pp. 529–555. DOI: https://doi.org/10.1093/icc/11.3.529
Thompson A. A., Strickland A. J. (2001). Strategic management: concepts and cases. 12th ed. New York : McGraw-Hill Higher Education
Ulrich, P., & Fibitz, A. (2020). Business model innovation and digitalization: Could ambidexterity be the solution to manage both? – A conceptual framework with propositions. Corporate & Business Strategy Review, no. 1(2), pp. 8–25. DOI: https://doi.org/10.22495/cbsrv1i2art1
Balabash, O., Kuznetsova, I., Levytska, I., Zaika, S., & Skrypko, T. (2022). Strategic management of the enterprise: analysis of sectoral determinants. Independent Journal of Management & Production (Special Edition ISE, S&P), no. 13(3), pp. 196–214. DOI: https://doi.org/10.14807/ijmp.v13i3.1992
Kuznetsova, I., Balabash, O., & Karpenko, Y. (2026). Innovative Tools for Motivating Strategic Human Resource Development in IT Business. In A. Semenov, I. Yepifanova, & J. Kajanová (Eds.), Data-Centric Business and Applications. Lecture Notes on Data Engineering and Communications Technologies, Vol. 272. Springer, Cham. DOI: https://doi.org/10.1007/978-3-032-06608-4_7
Child, J. (1972). Organizational structure, environment and performance: The role of strategic choice. Sociology, no. 6, pp.1–22. Available at: https://www.jstor.org/stable/42852043
Shvydanenko, H. O., & Revutska, N. V. (2013). Formuvannia biznes-modeli pidpryiemstva [Formation of the business model of the enterprise]: navch. posib. Kyiv: KNEU. Available at: https://ir.kneu.edu.ua/handle/2010/25209 (In Ukrainian)
Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. John Wiley & Sons, Hoboken, New Jersey
Andrews, K. R. (1971). The concept of corporate strategy. Taylor & Francis, New York.
Paulus-Rohmer, D., Schatton, H., & Bauernhansl, T. (2016). Ecosystems, strategy and business models in the age of digitization – How the manufacturing industry is going to change its logic. Procedia CIRP, no. 57, pp. 8–13. DOI: https://doi.org/10.1016/j.procir.2016.11.003
Авторське право (c) 2026 І.О. Кузнецова, О.С. Балабаш
Ця робота ліцензується відповідно до Creative Commons Attribution 4.0 International License.
