ІНТЕГРАЦІЯ СТРАТЕГІЇ ТА БІЗНЕС-МОДЕЛІ В СИСТЕМІ УПРАВЛІННЯ ПІДПРИЄМСТВОМ

Inna Kuznetsova; Olha Balabash

doi:10.32782/2415-3583/40.30

Inna Kuznetsova Odesa National Economics University https://orcid.org/0000-0003-3017-6165
Olha Balabash Odesa National Economics University https://orcid.org/0000-0002-5794-1309

DOI: https://doi.org/10.32782/2415-3583/40.30

Keywords: strategy, business model, strategic business model, strategic management, enterprise management, integration of strategy and business model, competitive advantages, customer value, business processes

Abstract

The purpose of this article is to substantiate theoretical approaches to reflecting the interrelationship between strategy and business model within the system of strategic management of an enterprise. The research methodology is based on analysis, synthesis, generalization, and systematization of scientific literature on the subject. The study identifies four main approaches to the relationship between the concepts of “strategy” and “business model”: as identical or interchangeable categories, as distinct but interconnected concepts, as cases where strategy is derived from the business model, and as cases where the business model functions as a component or mechanism for implementing strategy. The analysis demonstrates the evolution of scientific perspectives from the conflation of these concepts to their clear functional differentiation. It is emphasized that the most relevant approach in contemporary business conditions considers strategy and business model as interconnected yet non-identical categories. In this framework, strategy defines the long-term goals, development directions, and competitive logic of the enterprise, while the business model ensures their practical implementation through the formation of a coherent system for creating, delivering, and capturing value. The business model integrates resources, processes, and revenue mechanisms, translating strategic objectives into economically viable configurations. This conceptualization positions the strategic business model as a forward-looking configuration of the enterprise’s economic logic, combining the foundational business model with long-term strategic intentions and serving as a tool for assessing its future viability amid technological and market transformations. The study provides a theoretical and methodological basis for aligning strategic vision with operational execution, contributing to effective strategic management and the achievement of sustainable competitive advantages. The findings offer practical implications for managers and researchers seeking to integrate strategic planning with business model design, highlighting the necessity of a structured approach to coordinating strategic choices with operational mechanisms in dynamic and uncertain business environments. This approach ensures that enterprises are capable of adapting to market changes while maintaining alignment between strategic objectives and value creation processes.

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APPROACHES TO THE INTEGRATION OF STRATEGY AND THE BUSINESS MODEL IN THE STRATEGIC MANAGEMENT SYSTEM OF AN ENTERPRISE

Abstract

References