MODERN TRENDS IN IMPROVING A RECRUITING COMPANY

Abstract

In the article, we have investigated and analyzed the theoretical and practical problems of the effectiveness of CRM use in leading modern recruiting companies, and have proposed recommendations for improving the latter based on comparison and use of the experience of leading companies. In modern conditions of digital business transformation, the problems of effective management of relationships with candidates and relationships with clients are of great importance for recruiting companies, which justifies the relevance of our scientific article. In the labor market today, in our opinion, competition is constantly growing, and the requirements for the quality of team selection and the speed of team selection are becoming increasingly high. Therefore, the key goal of the scientific article is to study and analyze the theoretical and practical problems of the effectiveness of CRM use in leading modern companies, to conduct a comparative analysis, on the basis of which recommendations for improving the CRM system were developed. When writing the scientific article, we analyzed many Ukrainian and foreign scientific works, Internet resources, and we studied and made a comparative analysis of examples of practical activities of leading companies. In the process of writing the article, theoretical methods were applied, namely: synthesis, analysis, systematization method, classification method, comparison method, empirical methods, in particular, analysis of CRM system data, analysis of practical company reports, and development of KPI dashboards. A systematic approach to CRM system management issues, the introduction of analytical tools transform a recruiting company from an operational intermediary directly into an intelligent business partner that can quickly respond to market changes, can predict workloads, and can effectively scale its own activities. In our opinion, the CRM system, accordingly, should be considered not only as a means of digital optimization, but should be considered as a strategic factor in the company's competitiveness in the labor market today. The CRM system today is transformed directly from a data accounting tool into a strategic analytical platform, which, in turn, enhances the transparency, flexibility, and competitiveness of the company. As of today, the issues of the CRM system and areas for improving the latter directly in modern recruiting companies, in our opinion, remain insufficiently studied and require detailed study.