THEORETICAL FOUNDATIONS FOR MANAGING THE EXPORT POTENTIAL OF AGRICULTURAL ENTERPRISES

Abstract

The study is devoted to the theoretical foundations of managing the export potential of agricultural enterprises. The relevance of the topic is due to the need to form a holistic theoretical approach to understanding the essence of export potential and the features of its management in the conditions of increased international competition, instability of the external environment and increasing requirements of world markets for the quality of agricultural products. The purpose of the article is to study the theoretical foundations of managing the export potential of agricultural enterprises, to generalize scientific approaches to determining its essence, structure and components, as well as to substantiate the role of effective management in the development of export activities of enterprises. The methodological basis of the study was the general scientific methods of analysis, comparison, generalization, systematization and a systemic approach. As a result of the study, the main scientific approaches to interpreting the concept of "export potential" were generalized, the features of the resource, market, productive and system-structural approaches to its understanding were determined. The author’s definition of the export potential of an agricultural enterprise is proposed as a component of its economic potential, which characterizes the ability of the enterprise to effectively use available resources for the production of competitive products and their successful sale in foreign markets. Export potential management is defined as a holistic system of interrelated management processes aimed at ensuring the effective use of the enterprise’s export capabilities. The structural components of export potential are also systematized, the main factors influencing the management process are summarized, and the principles that should be the basis for its effective implementation are determined. The practical value of the results obtained lies in the possibility of using the formulated theoretical provisions as a basis for improving the system of management of the export potential of agricultural enterprises, developing strategies for the development of their export activities, and further scientific research in this area.