ФОРМУВАННЯ СТРАТЕГІЧНОЇ АДАПТИВНОСТІ ПІДПРИЄМСТВ ДЛЯ ДОСЯГНЕННЯ СТІЙКИХ РЕЗУЛЬТАТІВ В УМОВАХ РИНКОВОЇ НЕВИЗНАЧЕНОСТІ
Анотація
У нестабільному, невизначеному, комплексному та неоднозначному (VUCA) бізнес-середовищі підприємства повинні не тільки застосовувати динамічні можливості, але й постійно їх вдосконалювати. У статті розкрито поняття метадинамічних можливостей (MDC) як стратегічної здатності вищого рівня, яка дозволяє організації адаптуватися та реконфігурувати власні динамічні можливості в умовах турбулентності. Методологічно дослідження базується на аналізі кейс-стаді 7 реальних компаній з різних секторів, включаючи технологічний, виробничий та сервісний, які демонструють появу MDC на практиці. Результати дослідження ілюструють, як такі компанії, як Danaher, Netflix, Amazon, Microsoft, Haier та інші, розвинули стратегічну адаптивність, переконфігурувавши не тільки свої ресурси, але й самі процеси динамічних можливостей. Обговорено теоретичний вклад MDC у концепцію динамічних можливостей (DCV) шляхом розширення їх сфери застосування, що дозволяє краще зрозуміти, як компанії виживають і досягають зростання в умовах високої невизначеності.
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