INTEGRATION OF DIGITAL TECHNOLOGIES INTO BUSINESS PROCESSES OF IT ENTERPRISES: MODELS, STRATEGIES, AND PROSPECTS
Abstract
The article addresses the issue of integrating digital technologies into the business processes of IT enterprises in the context of digital transformation and dynamic global market challenges. It analyzes key obstacles faced by IT companies, including rapid technological changes, cybersecurity risks, talent shortages, and regulatory requirements such as GDPR. The study substantiates the need for adaptive models and strategies based on the integration of cloud computing, big data, artificial intelligence (AI), and the Internet of Things (IoT), alongside agile management approaches. Conceptual foundations for developing strategies to enhance business process efficiency are proposed, aligning with trends in the digital economy. The article examines the impact of technological dynamism and external uncertainties, such as economic instability and talent migration in Ukraine, on IT enterprises’ decision-making processes, emphasizing the importance of strategic resilience. It is argued that traditional business practices are insufficient to ensure competitiveness in a rapidly evolving digital environment. Therefore, the implementation of integrative and data-driven strategic frameworks is essential for IT enterprises seeking sustainable growth and innovation. Special attention is given to the role of digital ecosystems, cross-functional collaboration, and capacity building as integral components of strategic effectiveness. The findings contribute to the theoretical and practical understanding of how IT enterprises can adapt to the complexities of the modern digital landscape and strengthen their global competitiveness. The study highlights the importance of foresight, continuous training, and investment in digital infrastructure as prerequisites for building strategic resilience. Strategic alignment with global technology trends, proactive risk management, and effective use of data analytics are presented as key factors influencing the success of IT enterprises in the digital age. The article concludes by offering practical recommendations for IT leaders, policymakers, and researchers aimed at enhancing strategic capacity through innovation-driven leadership, sustainable digital models, and knowledge-based resource management.
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