INVESTMENT MANAGEMENT AS A TOOL FOR ENSURING THE FINANCIAL SUSTAINABILITY OF AN ENTERPRISE
Abstract
The article is devoted to the justification of theoretical and methodological principles and practical directions of using investment management as a tool for ensuring the financial stability of an enterprise in conditions of modern economic instability. The evolution of approaches to investment management is revealed – from classical models to modern anti-crisis and risk-oriented concepts that integrate scenario analysis, adaptive planning, stress testing and liquidity management. The principles and functions of investment management are systematized, which ensure the ability of an enterprise to maintain financial balance and strategic flexibility. The essence of financial stability is determined as a dynamic characteristic that reflects the ability of an enterprise to withstand external shocks, balance resources and implement investment goals. Its levels, key indicators and formation factors are analyzed, including the impact of inflationary, currency, regulatory and military risks. Special attention is paid to the relationship between investment decisions and financial stability, the role of capital structure, portfolio diversification and integrated risk management methods. It is shown that the quality of investment management determines the ability of an enterprise to maintain solvency, optimize cash flows and ensure long-term capitalization. Modern approaches to assessing investment efficiency (NPV, IRR, PI, payback) are presented in combination with scenario forecasting and sensitivity analysis. It is substantiated that investment activity can both strengthen and weaken financial stability depending on the balance of the capital structure and the level of risk. Practical examples of Ukrainian enterprises demonstrate that strategically balanced investments in modernization, digitalization and energy efficiency increase business adaptability in crisis conditions. The results obtained deepen the scientific understanding of the role of investment management in ensuring financial stability and form the basis for developing effective management decisions.
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