No 37 (2025): Entrepreneurship and Innovation | Entrepreneurship and innovation

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Published: 2025-11-26

Full Issue

Economics

DECOMPRESSION AND COMPRESSION IN SPATIAL DEVELOPMENT STRATEGY: ALGORITHMS FOR MACRO-REGIONAL RECOVERY AND INNOVATION-DRIVEN MODERNIZATION

Viktoriia Mykytenko, Marharyta Chuprina

7-14
- PDF (Українська)
COMPARATIVE EFFICIENCY OF BUS SERVICES AND METRO SYSTEMS: GLOBAL EXPERIENCE AND UKRAINIAN REALITIES

Vladyslav Pryimak

15-22
- PDF (Українська)
FIXED ASSETS IN ECONOMIC TERMS: SIGNIFICANCE FOR AUDIT AND MANAGEMENT DECISIONS

Oksana Stepanenko, Mariia Horova

23-30
- PDF (Українська)
ARTIFICIAL INTELLIGENCE IN COUNTERING DISINFORMATION IN THE SYSTEM OF MARKETING MANAGEMENT DURING THE WAR AND ECONOMIC RECOVERY OF UKRAINE

Oleksandr Cherep, Svitlana Markova, Anatolii Leshchenko

31-36
- PDF (Українська)
ASPECTS OF ACCOUNTING FOR INTANGIBLE ASSETS IN AGRICULTURAL FORMATIONS

Mariya Chik

37-40
- PDF (Українська)
STAGES OF DEVELOPMENT OF DIGITAL TRANSFORMATION: FROM INITIATION TO MATURE ECOSYSTEM

Oksana Shatilo

41-46
- PDF (Українська)

Finance, Banking, Insurance and Stock Market

METHODOLOGY FOR ASSESSING THE FORMATION OF FINANCIAL FLOWS OF ENTERPRISES

Yurii Montyka

47-54
- PDF (Українська)
FINANCIAL AND INVESTMENT INSTRUMENTS AS THE BASIS FOR THE TRANSFORMATION OF THE INVESTMENT ENVIRONMENT IN UKRAINE IN THE CONTEXT OF WAR

Olha Rymar

55-60
- PDF (Українська)

Management

RESEARCH ON CURRENT TRENDS AND INNOVATIVE TECHNOLOGIES IN THE EXCURSION SECTOR OF UKRAINE

Kostyantyn Nakonechnyy, Mariіa Palamaryuk

61-64
- PDF (Українська)

Marketing

BRAND BUILDING STRATEGIES IN THE AGE OF SOCIAL NETWORKS

Iryna Kalina, Nataliia Shuliar, Bohdan Melnyk

65-70
- PDF (Українська)
GENDER STEREOTYPES AND SEXISM IN ADVERTISING CAMPAIGNS OF GAMBLING COMPANIES

Yaroslav Korpochenko, Zlata Tiahunova

71-77
- PDF (Українська)
DETERMINING THE EFFICIENCY OF THE MARKETING SYSTEM BASED ON PRODUCTIVITY AND ORGANIZATION INDICATORS

Volodymyr Maistrenko

78-84
- PDF (Українська)
ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN DIGITAL ADVERTISING OF RETAIL ENTERPRISES

Daniil Nikolaiev

85-91
- PDF (Українська)
APPLICATION OF INBOUND MARKETING IN THE B2B SPHERE: OPPORTUNITIES, IMPLEMENTATION PROCESS AND LIMITATIONS

Oleksandr Ustian

92-96
- PDF (Українська)

Business and Trade

MANAGEMENT OF ECONOMIC SUSTAINABILITY OF THE ENTERPRISE: PRINCIPLES, STAGES, APPROACHES, STRATEGIES

Lina Artemenko, Anastasia Petrenko

97-103
- PDF
COMPORATIVE STUDY OF WATER-SUPPLY MODELS IN UKRAINE AND SOME G7 COUNTRIES

Andrii Pedko, Oleksii Yemelianov

104-109
- PDF (Українська)
IT SPHERE OF UKRAINE AS AN INDICATOR OF THE DEVELOPMENT OF INNOVATIVE ENTREPRENEURSHIP

Tetiana Stroiko, Vadym Myronenko, Dmytro Bondar

110-114
- PDF (Українська)

International Economic Relations

THE FUNCTIONAL MISSION OF TAX SYSTEMS IN ENSURING ECONOMIC GROWTH IN EU MEMBER STATES

Liudmyla Teplova

115-120
- PDF (Українська)
ANALYSIS OF THE FEATURES OF THE INNOVATIVE DEVELOPMENT OF THE WORLD WOODWORKING INDUSTRY AND THEIR IMPACT ON EXPORT ACTIVITIES

Alla Dunska, Sofia Burlinhas-Oplakanets

121-125
- PDF (Українська)